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Jean Coutu launches summer vacation contest | Canadian Grocer

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CPG Connect | Status: is encouraging members to get involved i... Read more
Posted in June
By Jered Stuffco/Marketing magazine | June 04, 2015

A child’s excitement ahead of summer vacation can be infectious.

So when Montreal-based Bob took on the job of launching this summer’s in-store vacation contest for pharmacy retailer Jean Coutu, it hoped to tap into the spark of youth—with a twist.

http://www.canadiangrocer.com/top-stories/jean-coutu-launches-summer-vacation-contest-54137
 

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